money_time

What Can I Expect My Business Brochure Site to Deliver in 100 Days?

The launch of a new business brochure site is an exciting time for any site owner, but it brings with it uncertainty and doubt.

It can be difficult to have a clear set of expectations in place about what your site should be achieving straight out of the gate, and all too often it’s assumed that launching is the end of the story rather than the beginning.

The first few months of a site’s life are critical for establishing momentum and setting the scene for what will hopefully be long-term success. There is much initial post-launch work to be done.

In this article we’ll cover what you can reasonably expect your new business brochure site to deliver within its first 100 days and what you need to pay particular attention to in order to ensure your goals are met.
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12_tools

12 Sites Every WordPress Theme Developer Needs to Bookmark (And Why)

There’s no getting away from it – being a WordPress theme developer is a truly multidisciplinary job.

At a minimum, you’ll find yourself straddling the worlds of design and development on a daily basis. And, regardless of whether you’re a one-person operation or working in a WordPress dev shop, business and marketing needs will also almost certainly never be far from your mind.

In this type of environment, it’s essential to actively maintain a list of key resources you can lean on for inspiration; that enable you to keep sharpening your skills and stay up to speed on each of your core areas.

In this article we’ve selected 12 of our favorite sites across four key disciplines to get you started. Each site is a no-fluff, regularly updated resource packed with actionable information. We’ve also included a small tip per site to help you get the most out of of each one.

Let’s get going.

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content_strategy

How to Create a Content Strategy to Futureproof Your Revenue Stream

A detailed explanation on why content is king and how to use your king :)  

Business owners are constantly on the hunt for anything that can give them an edge in keeping their revenue stream steady and acquisition costs low.

In this article we’ll look at one of the most reliable ways of tackling both those issues – creating a viable content strategy for your firm.

It’s a technique that can work wonders for everyone from one-man bands to large-scale enterprises, and is one of the most cost-effective ways of driving growth in the medium to long term.

Before we get going on the implementation details though, let’s briefly expand on what makes it worthwhile going down this road. – Read more –

7 Warning Signs of Web Dev Clients from Hell (And How to Handle Them)

There’s no getting away from it: At some stage in your career as a web developer, you are going to run into the client from hell.

Maybe you already have. Perhaps you’re horribly familiar with the dread and plummeting morale that dealing with such a client entails. Perhaps you’re even unlucky enough to be facing this situation on a regular basis.

Don’t despair! Toxic clients don’t just randomly appear in your life like April showers or luxury watch spam. Much as the king of the jungle will announce his stately presence with a mighty roar, a truly awful client will usually signpost their arrival well in advance.

This article will teach you seven key warning signs to look out for as a web developer and provide concrete tips for dealing with clients who exhibit them.

Before we begin though, let’s cover one crucial point: responsibility.

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theme-pricing

How Much Should a WordPress Website Really Cost to Make?

As a web developer you get that question quite often. My usual answer: what should a car cost? As with most things in life it depends…

Back in the halcyon days of the early web, developers were free to pluck pretty much whatever crazy price occurred to them out of the air and present it to their clients.

These days –  particularly at the entry level – pricing is becoming increasingly commodified and pressure is very much in the downward direction.

Working out how much you should be paying for a website remains a pain point for many small businesses though, as does finding someone reliable to build it for you in WordPress.

In this article we’ll tackle the question of how much a WordPress website should really cost, and what you need to know about pricing as a site owner to make sure you aren’t paying over the odds.

Let’s start with why you should pay someone to do this in the first place.

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productize

How to Productize Your WordPress Theme Development Business (And Make More Money)

There is, as Shakespeare so memorably put it, a tide in the affairs of men. At a certain point in your life as a WordPress developer you will face a choice: do you saddle up and take the next step for you and your business or stay stuck at your current level?

Get it wrong and you risk stalling your career and getting locked into an endless cycle of bad clients, money worries, and grinding day-to-day dissatisfaction. But productizing your WordPress business is the way to avoid this sorry state of affairs.

In this article, we’ll cover why you need to productize, provide concrete steps to get you started on the right track and give you some useful pointers towards further resources for the future.

Let’s start with a quick definition.

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