The Key Lessons You Can Learn from 5 Perfect Landing Pages

Landing pages are one of the most crucial parts of any site design. The difference between getting these right or wrong is one you’ll feel almost immediately in your pocket as a site owner.

Despite a proliferation of detailed landing page breakdowns online, we’ve all had that experience of clicking on an interesting looking ad or link only to be confronted with bland, low-impact content.

You only get one chance to make a first impression as the old saying goes and, for far too many sites out there, that initial encounter is a deeply underwhelming one. – Read more –

Enfold Version 3.4 – Newsletter integration, new headers, template builder improvements, new demos and more…

It’s been a while that we had an update this big… 

Version 3.4 of our popular Enfold theme comes with a lot of improvements and features in various areas. What we are especially proud of is the Mailchimp Newsletter integration that lets you connect Enfold without any plugins to your Mailchimp Account, so user can subscribe to your Newsletters directly.

When we startet building the feature the plan was to simply include styles for one of the more common Mailchimp plugins, but we soon discovered that all the plugins (although often well coded and with lots of features) lacked the simple user interface our customers are now used to. So we built our own. And if you have ever used our form builder you will notice that the mailchimp builder is pretty similar and equally easy to use…

But there is so much more than just the Newsletter API…

– Read more –


How to Create a Multilingual Site With Enfold

English language websites have been the backbone of WordPress’ rise to the top of the CMS market to date, but the rest of the world is queueing up to join the party.

Somewhat astonishingly, though providing multilingual content is an increasingly common site requirement, WordPress still does not have tools built into core to manage this. Users around the world have long turned to WPML as the standout plugin solution for WordPress and it’s the recommended option for supporting multilingual content in Kriesi themes.

In this article, we’ll cover the basics of the WPML plugin, step through how to set it up with our best-selling Enfold theme and finish with some pointers regarding multilingual SEO.

Let’s begin with some background on why providing multilingual sites is so important.

– Read more –


6 Life Lessons From the Year Without Pants

A few lessons you will be able to learn from this great book 

Whether you’re a designer, developer, business owner – or mixture of all three in the case of theme developers – the way you go about your business will almost certainly have altered dramatically over the last number of years.

Trying to keep pace with the rate of change in WordPress and beyond can often feel like a full-time job in itself – witness the looming challenge of the WordPress REST API for example.

One of the best ways of staying ahead of the curve is by examining the unorthodox success strategies of this generation’s new wave of billion dollar businesses. At the top of that particular tree in the WordPress world is, of course, Automattic. – Read more –


7 Killer Content Marketing Campaigns to Learn From

Content marketing is a subject dear to most successful site owner’s hearts.

Done right, there are very few other approaches that have the potential to drive as much high-quality traffic to your site over time.

Time is the key factor here of course. Putting together content marketing campaigns requires considerable preparation and patience so it’s not one for those who are simply looking for quick-fix solutions. – Read more –


WordPress Web Design in 2015: Everything You Need to Know

As we are approaching the end of the year here is a review of some of the more notable WordPress trends

As we’re all painfully aware, web design in general – and WordPress theme development in particular – is exceptionally detail-orientated work.

And, like any calling that requires focus on the minutiae of things, it can be tricky finding time to step back and look at wider trends in your own industry and beyond.

This is particularly true when it comes to a multi-disciplinary tool such as WordPress. The pace of change is relentless, and brand new approaches, technologies and trends seem to spring to life from multiple sources every other week. – Read more –