How Much Should a WordPress Website Really Cost to Make?

As a web developer you get that question quite often. My usual answer: what should a car cost? As with most things in life it depends…

Back in the halcyon days of the early web, developers were free to pluck pretty much whatever crazy price occurred to them out of the air and present it to their clients.

These days –  particularly at the entry level – pricing is becoming increasingly commodified and pressure is very much in the downward direction.

Working out how much you should be paying for a website remains a pain point for many small businesses though, as does finding someone reliable to build it for you in WordPress.

In this article we’ll tackle the question of how much a WordPress website should really cost, and what you need to know about pricing as a site owner to make sure you aren’t paying over the odds.

Let’s start with why you should pay someone to do this in the first place.

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WordPress Beginners: How to Start With Enfold From Scratch

New to Enfold and wondering where to start? Here is a small beginners guide

Our best-selling Enfold theme is a perfect theme for users of all levels of technical ability, but it’s particularly useful for those new to the world of WordPress.

Although it ships with a Demo Content Import feature to help users hit the ground running, we frequently receive requests for an overview of how to start with Enfold from scratch.

In this article we’ll walk you through everything you need to look at for building an Enfold site from the ground up without relying on imported content.

As this could be your first exposure to the theme, let’s briefly recap some of the reasons why Enfold is a particularly good option for beginners.

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14 Essential Tools to Turbocharge Your WordPress Workflow

Specialization, as Robert Heinlein so succinctly put it, is for insects. Fortunately, WordPress’ inherent flexibility means users are guaranteed not to fall into that particular trap.

Your average day as a WordPress site owner might see you fine-tuning server performance, preparing and editing multiple images, planning a content strategy, and/or delegating a range of minor tasks to a remote team.

In this type of multidisciplinary environment, the need for an optimized workflow and task-specific tooling is critical. Fail to sharpen your saw and your daily routine could easily descend into a mindless slog of avoidable busy-work which quickly cripples morale, flow and overall output.

This article will introduce you to fourteen essential tools you can use across different aspects of WordPress and your wider business to realize instant gains in productivity and performance.

Let’s start at the technical end of the spectrum.

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How to Productize Your WordPress Theme Development Business (And Make More Money)

There is, as Shakespeare so memorably put it, a tide in the affairs of men. At a certain point in your life as a WordPress developer you will face a choice: do you saddle up and take the next step for you and your business or stay stuck at your current level?

Get it wrong and you risk stalling your career and getting locked into an endless cycle of bad clients, money worries, and grinding day-to-day dissatisfaction. But productizing your WordPress business is the way to avoid this sorry state of affairs.

In this article, we’ll cover why you need to productize, provide concrete steps to get you started on the right track and give you some useful pointers towards further resources for the future.

Let’s start with a quick definition.

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4 Key WordPress Image Optimization Tips

Images are often the best part of a WordPress website. They catch the eye, set the mood, and invite the emotions to take part in what can otherwise be a boring experience.

However, image files are often the biggest files on the server, and they tend to affect page upload speeds more than anything else. With new display technologies such as Retina becoming more and more popular, and mobile device usage on the rise, it pays to keep your image quality up and your file size down.

To help face these challenges, this post will look at four valuable suggestions to make the best choices when it comes to image optimization.

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Growing your Business: 6 Lessons from Taking a Brand New Open Source Product from 0 to 500,000 downloads in 12 months

A guest post by Ghost founder John O’Nolan

Almost exactly two years ago I launched a small new open source blogging platform to the world. I wasn’t sure exactly how it would pan out. I had hopes, of course, but there’s always that moment of uncertainty right before a big launch that’s impossible to ignore.

Today, Ghost is one of the fastest growing open source projects in the world, and we’ve been very fortunate to grow to $411,000 in annual revenue within a very short space of time (You can check this out live on our public revenue dashboard) – with more than half a million downloads of the open source package.

Kriesi has very kindly invited me to do a guest post to share some of the key lessons behind that roller-coaster of a journey, so I’m going to try and touch on all the biggest wins (and failures) that we made in the last couple of years.


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