I tried the child theme and unfortunately I lose all of the backend controls.
I think I’ve found the issue:
$title = get_bloginfo(‘name’).’ | ‘;
$title .= (is_front_page()) ? get_bloginfo(‘description’) : wp_title(”, false);
$title = apply_filters(‘avf_title_tag’, $title, wp_title(”, false));
Your theme is fantastic!!!
However, from an SEO point of view it’s generally considered best practice to go for 100% keyword prominence in the title tag.
Plumber London | Plumbers.Com
is better than
Plumbers.Com | Plumber London
because each page will start with a unique phrase and if designed right would have 100% keyword prominence.
What is the best way to fix this?
Do I need to create a child theme?
PS: If it were me I would upgrade the theme and then add as a selling point that…
Our title tags are designed for 100% keyword prominence.