Unfortunately the shortcode doesn't allow for a single page change as far as I know. You hard code in a change but it would be for any time its implemented.
You could use the raw html in the Text tab of the visual editor instead which would be:
<div class="hr hr_flag ">
<div class="primary-background flag"> <span class="flag-text on-primary-color"><a href="#top" class="scrollTop">Our Sponsors</a></span> <span class="flag-diamond site-background"></span> <span class="mini-seperator extralight-border"></span> </div>
<span class="hr-seperator extralight-border"></span> <span class="primary-background seperator-addon"></span></div>
In the above, I've changed "top" to "Our Sponsors" already.