I want to disable the zoom scaling effect for the feature image. I don't want to use the Lightbox option either, because then you can't do the image swap with the variation or gallery images. You have to use Lightbox to scroll throughout the images.
My product images are small, so the zoom is useless, causing the image to tile all over the place in the window pop up.
Surely, not everyone has big gorgeous images worthy of detailed examination.