Google uses the link text which is “About Us”. The link itself doesn’t affect the SEO in a negative way.
Hello Peter, thank you for your response!
From a usability point of view a self-referencing link may not be good user experience, but if there is an SEO gain then it is may be justified. I’m sure Team Kriesi has a valid reason for implementing this.
Is there an easy way to remove the link?
Here is discussion on WMW about self-referencing links if anyone is interested:
I’m not sure about the full value of them but its pretty standard practice from what I’ve seen. I know one benefit is it makes coding cleaner since the loop can be re-used easier. Also, Automattic’s base theme _s uses them as well which generally follows “best practices” for WordPress with very high standards.
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