You can password protect the page or make it private (the option can be found underneath the “Publish/Update” button.
We still want to make the download ‘public’ so that anyone can download it, we just wish to track who is downloading the file. Therefore by requiring LinkedIn authentication or requesting an email address, it allows us to contact the individuals who are interesting in our download at a future date.
In this case you can use plugins like: http://wordpress.org/extend/plugins/email-before-download/ and http://wordpress.org/extend/plugins/email-before-download/
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