How do I place an join newsletter/opt-in feature in a footer column, as well as a social media icons within a footer column? Do I use widgets, create custom widgets or perhaps install a plugin?
1.) Look for plugins: http://wordpress.org/plugins/tags/opt-in
You can also try a sticky opt-in plugin: http://wordpress.org/plugins/sticky-email-opt-in-popup/
2.) You can use the AddThis plugin: http://www.kriesi.at/support/topic/placing-addthis-social-icons-into-the-header/?replies=4#post-134606
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