For bigger sites with many features, regular drop-down menus typically hide most of the user’s options. As a result, you can’t visually compare all your choices; you have to rely on short-term memory.
People have enough on their minds, and messing with short-term memory reduces their ability to accomplish their tasks on your site. Mega-drop-downs let you visually emphasize relationships among items which helps users understand their choices.
Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain). By the way: you can easily edit or remove this logo & text in your wordpress backend, just in case you are wondering :)